DJ AMARA

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Genre: Soulful Vocal House, Jazzy Funky Deep Electronica

Affiliation: White Label Group, Fierce Records

Location: Los Angeles, CA

DJ AMARA (Los Angeles, CA)

INTRO

Appropriately described as “sexy, sultry, and soulful” DJ AMARA brings to the tables an unmatched style, mixing various genres and giving listeners a unique flavor of hybrid beats and rhythms. Starting off with her signature fusion of downtempo, sexy, jazzy, house, AMARA creates an easy lounging mood to intro listeners. Grab a cocktail and get ready- From there comes the subtle twist – an effortless transition to some of the hottest and rarest multi-genre hits from soul/funk, top 40 hip hop/r&b to thumping house. Her distinct sound emanates a vibe that leaves no dance floor empty.

AMARA’s strategy for success is simple. She feels the pulse of the crowd and connects their emotions to tracks that elevate those feelings. Combine flawless mixing with a powerful party presence and it is no wonder why promoters keep calling, crowds keep listening and she keeps on spinning.

HiSTORY of the DJ

With humble roots dating back to high school, DJ’ing came as a result of choreographing for her co-founded dance crew, Strictly United. A natural on the decks, she debuted her mixing skills early... from talent shows, openings for up-and-coming hip hop groups, performances at The Greek Theatre to local bars/clubs in the Los Angeles area. Her love for music and entrepreneurial spirit extended further into the party world as she launched her skills into throwing parties, which quickly gained widespread popularity. From designing her own flyers, hiring friends as bouncers and recruiting then “unknowns” such as DJ Icey Ice (Power 106, Stacks, Legend Entertainment) AMARA became a resourceful and independent force.

Taking a TURN...

Having put her musical interests on the back burner, she focused time on pursuing her education. Graduating with a Bachelor’s Degree in Information Technology, AMARA became a Systems Engineer, anticipating paychecks to fund new vinyl, dead needles and burnt mixers. As a matter of fact, her first paycheck was spent on her first set of Technics 1200s! Vowing to return to her musical roots and pursue her passion to a higher level, every free moment since then has been spent behind the decks.

Jumping back into the game with a vengeance, AMARA re-introduced a style of electronic dance and house music to popular clubs, such as Muse and Domenico’s, where primarily only Top 40 hits were in rotation. Her infectious style, energy and charisma made it easy to ally with club owners and promoters who were eager and ready to support new music and fresh vibes within their doors.

Wrecking the DECKS

Her musical methodology quickly attracted the attentions of renowned DJ, producer, and record label manager, Matt Mau and Eric Lee (White Label Group, Journees). The duo saw a great star in the making and soon had her doing weekly shows at The Standard, a swank lounge in Los Angeles, working the decks alongside prominent house DJs, David Alvarado and KCRW’s own Raul Campos. A collaboration soon followed and AMARA became an Associate Producer for the long awaited deep house CD, Lifted (Live in Buenos Aires).

AMARA’s diverse taste and feel for music has landed her a gig touring cross country with Dew Action Sports Tour, rockin’ the crowd with AMARA-style grooves that lured crowds bigger than the main event itself! She drew so much attention that local papers were writing about her as much as the X-games style competition that was taking place! To showcase how diverse her musical talent really is, she came back from her U.S tour and headed straight to a new house venue in Los Angeles,  to play the record release party for Sandy Rivera’s single “Trouble”. There she rocked the decks while house vocalists, Nina Lares and Leedia (Miguel Migs’ vocalist), featured their hits, “6PM” and “Mi Destino”.

AMARA has proven she has the skills, innovation and perseverance to impact the industry. Her talents have been heard and observed at many noteworthy clubs and events across the globe such as The Viper Room, The Factory, Ultra Suede, DJ AM’s Club LAX, the famous White Party in Palm Springs and her most recent international foray into Vancouver, BC and the Philippines, where she played main stage at the most popular club in Manila, Embassy Nightclub.  If she is not giggin’ at clubs, AMARA can be found playing exclusive events such as the Ed Hardy Fashion Show, Oscar after parties, movie premier galas and opening for artists such as Katie Perry, Pat Benatar, Crystal Waters, Lisa Lisa, India Arie, and Colbie Caillat.  AMARA's most recent project is a monthly event called STEADY where she infects house heads with her signature style.  This distinct sound flawlessly unites all sub genres of house into a magnetic, hypnotizing, and grooving sound which has a track record of transforming dance floors into a frenzy!  She is accompanied by a wickedly talented drummer, Josh Kane, who provides a backdrop of percussions that elevates this act to a whole new level!

Holding an unassuming and optimistic outlook on life, she is motivated to take on the challenges in the music industry with her patented smile and unquestioned skill. Eclectic and energetic, AMARA emanates a contagious and truly positive spirit which brings music lovers of all genres together. Captivating crowds, leaving them to want more, AMARA is on the hunt and will not cease to disappoint.

Get ready for the next movement in music. DJ AMARA.

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